DIGITAL MARKETING

                                                                   

                                                                                                                                                                 Digital marketing is a form of marketing for promoting  and selling products or services on the Internet.It's the process of leveraging different online marketing channels like search engine, social media networks, and email to reach your target audience. Through digital marketing, you can find people interstedin your offering,interact with them, and build trust with your brand. Digital marketing is a general term for any steps a company takes to connect with customers through electronic technology. Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and marketing campaigns that appear on a computer ,phone,tablet,or other device.

 

DIGITAL MARKETING DEFINITION OF TOPIC                                             

1. Search Engine Optimization.......     

 Search engine optimization or SEO.is technically a marketing tool rather than a form of marketing itself (SEO)increases a website's visibility in search results, bringing in more traffic and conversions. In SEO there's no quantifiable rubric or consistent rule for ranking highly on Seo. so we will talk about the types of Search Engine Optimization.                                                          . On Page SEO                           . Off Page SEO                      . Technical SEO                                                                      

2.Social Media Marketing.....                                                                                                          Social media marketing helps companies increase brand awareness, engage with customers, and direct traffic to the company website. Social media marketing has to do with reaching people on the various social networks either through content marketing campaigns(postings),paid ads, or both.                                                                                             

3.Content Marketing.....                                                                                                                    Content marketing helps attract,nurture,inform,and entertain potential customers to earn their trust and loyalty.                                                                                                                      

4. Email Marketing......                                                                                                                    The concept of email marketing is simple -you send a promotional message and hope that your prospect clicks on it.However,the execution is much more complex.                                                             

5.Affiliate Marketing......                                                                                                                  Some affiliate marketers choose to review the products of just 1company,perhaps on a blog or other third-party site. Others have relationships with multiple Merchants.                                                             

6.Video Marketing......                                                                                                                     video marketing is an increasingly popular digital marketing channel to provide content that engages customers and ranks high on search engine pages.                                                                                                   

7.SMS Marketing......                                                                                                          Organization might choose to use SMS to send promotions to customers.                                                                  

8.Mobile Marketing.....                                                                                                                   mobile banner ads,sms messageing ,push notification in- app ads,QR codes and more.                                    

9.PPC/CPC Marketing......                                                                                                             Pay Per Click advertising enables organizations to advertise on different website with paid ads. An example of such an advertising term where an advertiser pays a cost to a publisher for every click on an ad.                                                                                
                        

10.Internet Marketing.....
Internet marketing involves several methods to drive traffic to the advertiser's website. It also includes marketing efforts to drive traffic to websites where consumers can purchase the advertiser's products.
                                      

11.Inbound Marketing......
Inbound marketing is another fancy term that refers to how you can use various DM channels to reach new customers mainly through